
Functionality
A
website is and should be more than just a glorified advertisement
for your company. We believe that any website should offer a visitor
slightly more than the standard info 'blurb' and contact details.
For example why have just contact details when you could have a
dynamic contact form? Why have just a support telephone number when
you could also have an online support forum? Why have address and
directions when you could have an interactive map?
Research
suggests that the average visitor to a website will leave the site
within seconds if they can't clearly and effectively find the information
they're looking for. If the site navigation is 'murky' visitors
will be lost. If the pages are cluttered with badly formatted content
and too many unrelated ads and links, chances are any visitor will
simply 'look elsewhere'.
All
our Web Designers come from a Graphic Art background. That's to
say their primary instinct is 'style' and 'attention to detail'.
We work on the premise that a website has to attract attention,
not only through its position in a search engine but also through
its look. If your website's eye-catching then there's more chance
that a visitor will stick around and pay attention to what you want
to say.